On February 24, a five-minute video showcasing Estonian design and sustainable businesses was broadcasted on CBS Los Angeles channel KCAL-9. Alongside the upcoming ByDesign TV episode in New York, it is expected to reach a total of 12 million viewers.

"The timing couldn’t be more perfect, as a comprehensive exhibition of Estonian design is scheduled to take place in the United States this spring, with international marketing playing a crucial role in highlighting our progress," stated Ilona Gurjanova.

The Estonian Association of Designers in partnership with Estonian Academy of Arts and the e-Residency program, will be showcasing sustainable and digital designs during NYCxDESIGN from May 16 to 23.

In the captivating realm of Estonian design, innovation and sustainability are intertwined. Estonian designers have established a distinct presence with their Nordic minimalist approach, blending tradition and modernity, reflecting a profound reverence for nature and a forward-thinking mindset.

Look at the video here (from 20:16)!