The Italian Ministry of Foreign Affairs and International Cooperation presents the exhibition "3CODESIGN. 3R: Reduce Recycle Reuse". Spread over a space of 150 square meters, “3CODESIGN” offers a selection of recycled objects, products and furnishings, but also sustainable materials and technologies, all designed by Italian designers and/or Italian industries and companies in the sector.
The exhibition, with its sustainable installation plan designed by Bruno Morello, aims to offer an inevitably concise yet sufficiently paradigmatic overview on how Italian design is working towards the direction of the latest environmental sustainability needs, a real inversion of trend compared to the systems of production and design strategies employed during the 20th century. It is an overall and radical rethinking of a production model that aimed at the over-exploitation of resources; a re-evaluation of all the stages of design and production – a starting point for thinking of objects and products that become repairable, reusable, shareable, and recyclable. Instead of ending up in landfill, the value of an object must remain in circulation, by regenerating itself continuously.
Curated by Silvana Annicchiarico, the exhibition will be circulating abroad through the diplomatic-consular network and Italian Cultural Institutes for the next three years, with the aim of giving space and visibility to the new frontiers of Italian design and to actualize the reputation it enjoys around the world, telling the story of the journey of the designers toward environmental sustainability. “3CODESIGN” has previously been to Prague, Doha, Shenzhen, Toronto, Washington, Tunis and Pristina.
On display: Massimiliano Adami, Luca Alessandrini, Alessi, Giuseppe Arezzi, Antonio Aricò, Artemide, Alessandra Baldereschi, Mariapia Bellis, Guglielmo Brambilla, Anna Castelli Ferrieri, Carraro Chabarik mosaico contemporaneo, Valentina Carretta, Acqua Chiarella, Citco, Lorenzo Damiani, Da a Italia, Rodolfo Dordoni, Pablo Dorigo, ECAL, Errepi technology e Pepo con Allard, Assenza, Ferretti, Paniccià e Marin, Favini, Salvatore Ferragamo, Fondazione Cologni dei Mestieri d’Arte, Fonderia Artistica Versiliese, Doriana e Massimiliano Fuksas, Piero Gatti Cesare Paolini e Franco Teodoro, Gervasoni, Luca Gnizio, Grado Zero Group, Kanesis Mkr Lab Bilcotech, Keep Life, Konstantin Grcic, Martí Guixé, Giulio Iacchetti, It’s Great Design, JoeVelluto Studio, jpeglab, Kartell, Marta Laudani, Piero Lissoni, Roberto Lucchinetti, Magis, Manerba, Enzo Mari, Antonio Marras, Luciano Marson, Issey Miyake, Mosaicomicro, Myop, Paola Navone, Nerosicilia Group, NestArt s.r.l., Lorenzo Palmeri, Pieces of Venice, Matteo Ragni, Sapiens Design, Seletti, Silk hi-tech classical instruments, Slamp, Sovrappensiero Design Studio, Philippe Starck, Martina Taranto, Teraplast, Tipstudio, Toiletpaper, Toiletpaper loves Seletti, Paolo Ulian, Zanotta, Zava Illuminazione, Marco Zito.